After three years she returned to industry as a marketing, communication and brand director for among others, Barclays Bank. Becoming increasingly interested in behaviour change theory, she decided to leave this highly paid role and went to work for a government-funded campaigning charity (Environmental Campaigns) that was responsible for reducing low level criminal and environmental damage. Here she led a press office and marketing team that became renowned, not only for its hard hitting and controversial campaigning tactics, but its results. Their campaigns were frequently featured on international news programmes and in the national press and Susie became a regular guest on tv and radio. When the children left home, she and her husband returned to Kent and she went back to work in London specialising in public advertising campaigns working for government departments and numerous health and cancer bodies.
In 2015 she decided to set up her own company again from scratch, building a brand that disrupted the financial service industry. Susie wanted to challenge the overly complicated language and arrogance of the insurance and financial advice sector by using unusual imagery, easy-to-understand phraseology and garish bold colours. It went on to be a huge success, win many awards and was bought by EY (Ernst and Young) in 2020 in a multi-million pound deal. Since then, she has amassed a large collection of pop art and returned to using her illustration and typographic skills to create highly sought after artworks. In 2022 she became a CBE in Queen Elizabeth II’s New Year Honours list. Her autobiography Swimming On My Own was released later that year.
